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Reading: From the Orchard to Mexico City: Avocado Wholesalers’ Supply Strategies

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Research Article

From the Orchard to Mexico City: Avocado Wholesalers’ Supply Strategies

Authors:

Flavia Echánove Huacuja ,

Cristina Steffen Riedemann

Abstract

The Central de Abasto de la Ciudad de México (CEDA-CM) terminal market in Mexico City, is the largest fruit and vegetable market in Latin America. One of its main characteristics is the high level of involvement that important traders have with the agricultural sector by which they have established a complete series of networks to guarantee the supply of the products they market. The purpose of this article is to study the supply channels of the most important avocado wholesalers at the CEDA-CM, which implies the analysis of the agents that participate along this commodity chain. Producers and packers should be mentioned, as well as the Cupanda Cooperative – a social organization that has integrated the production phase and wholesale that, in spite of having faced difficulties, has been able to successfully survive for more than a decade. This case study based mainly on direct interviews reveals, among other facts, the great power and influence that a small group of traders in Mexico City have not only within the CEDA-CM, but also in  the State of Michoacán which is the most important production region in Mexico and supplier of this product.

La Central de Abasto de la ciudad de México (CEDA-CM), constituye el mercado mayorista más importante no solo de México sino de América Latina. Una de las principales características de dicho mercado es la gran participación que sus principales comerciantes tienen en el medio rural, en donde han establecido toda una serie de redes de relaciones para garantizar el abasto continuo de los productos que comercializan. El objetivo del presente artículo es el estudio de las redes de abasto de los principales comerciantes mayoristas de aguacate, lo que implica el considerer toda la serie de agentes que participan a lo largo de la cadena de la mercancía en cuestión. Se analizará el caso de la Cooperativa Cupanda, uno de los principales comerciantes de CEDA-CM que ha logrado integrar la fase de la producción y del comercio mayorista, y que, a pesar de las dificultades que ha enfrentado, ha podido sobrevivir hasta hoy día. El presente estudio de caso, basado en entrevistas directas, revela, entre otras cosas, la gran influencia que un grupo de comerciantes tiene no sólo al interior de CEDA-DF, sino en el estado de Michoacán, donde se ubica la region productora más relevante de México, y de donde se abastece el mercado mayorista estudiado.

How to Cite: Huacuja, F.E. & Riedemann, C.S., (2002). From the Orchard to Mexico City: Avocado Wholesalers’ Supply Strategies. Iberoamericana – Nordic Journal of Latin American and Caribbean Studies. 32(2), pp.9–23. DOI: http://doi.org/10.16993/ibero.149
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Published on 01 Jun 2002.
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